At Bia, our mission is to provide all natural products to support people—especially Black, Indigenous and POC—in their self-care journey.

By providing quality products for hair care and wellness we aim to support our community with self-care rituals that allow them to heal and restore. In turn, helping to embrace their journey and take pride in their identity.

We work with one of Canada’s leading suppliers of essential oils and natural products assuring that the ingredients used in our formulas are ISO 9001 certified, kosher and vegan. Our supplier is also a member of the Global Shea Alliance, ensuring sustainable practices and supporting the livelihoods of African women.

All batches are handmade in Toronto with lots of love and good vibes! We know you’ll feel the energy!